I agree its frustrating, but that doesn't mean you don't have options.
I think you could go with Steve's LEDS, the Kessil A360W's or the Radions and it will look just as good and probably perform just as good or even better then the RED Sea LED's.
I bet the the upgraded LED's from Red Sea and controller will be at least $1000. Would you spend your money on RED Sea LEDS or for the same price get the Kessils?
I think either way you can't go wrong.