I agree the live sand prices are higher (about double IIRC) it may be worth it to some....but not because it's live.
BTW, I'm mostly referring to
Ocean Direct (Original Grade) from Carib Sea. You can see pics of it on the linked page.
The first main reason I think it's worth it is that I like the consistency. It is much more naturalistic than virtually all the rest. The blend of grains is perfect....totally non-uniform (.25mm-6.5mm) so the sand bed doesn't look as artificial as many do. The bulk of the grains are at a nice practical size that doesn't blow around or let too much detritus in...the fines and bigger chunks naturally fill in and stabilize those pieces for a perfect sand bed. (It's no coincidence that these characteristics make for a good soil bed in your garden too.)
Second, Ocean Direct can go straight into an aquarium from the bag with no more mess in the water than you'd expect. Try adding a bag of Seaflor Special Grade dry sand to the tank and it'll be a month before you can see anything in the tank - extensive rinsing using a pretty large volume of water is required to make most of the dry sands suitable for the tank.
I've seen people decide to spend twice as much for this bagged "live" stuff just due to not wanting the hassle involved with rinsing or just because it was winter time and they didn't want to set up a big cleaning operation indoors....lots of reasons. I even saw a few people get it because it's "live".
Personally, I like it both for the aesthetics as well as the performance...if I were going to change from bare bottom I would go back to this stuff at about 1" depth. I would also select this sand if I were doing a DSB.
If I needed a "kick start" for my sand bed more than what a new coral frag would introduce - which I shouldn't - I would ask my LFS if they'd scrape up a little crud and water from the bottom of their live rock container. Half a pound even if mostly water should be enough - more may be better but I wouldn't go too crazy with it.
If they look at you funny for asking, just offer to pay their live sand rate for it.
-Matt