why are Rios so much more expensive compare to some other high quality brands?
What brands are you comparing?
For example a Rio 3100 would cost you about $76, compared to a Mag 9.5 at about $115, and an Eheim 1262 is about $187. All the pumps have similar specs.
I'd say Rio pumps are comparatively inexpensive. IMO, this is because they are of much lessor quality.
No doubt your thinking that I'm bashing Rio pumps, but I speak from personal experience.
At one time I was using 4 Rio pumps in various return pump applications, and several more in circulation applications on my two reef systems. Out of the box they ran great. I'd read other posts about pump failure issues with them and wondered what all the fuss was about. Then after a year or so, almost every one I owned failed. At I recall I replaces the first couple that failed. Once I saw where this was going, I gave up on them for return pumps, this is just too critical an area for a pump that might fail. As the remaining pumps failed in the water circulation application, I replaced them with other brands. I think I have one or two left that I use for mixing new SW.