Purple up is not a snake oil, all it is is a calcium calcite that has been liquified just like other calcium additive products. The problem with purple up is the source of it's calcium calcite. It contains high volumes of P04 and this is causing other algae issues. Cyano and turf algae seems to feed off of the byproducts in purple up causing huge algae blooms and out breaks in the reef aquarium. IMO, the company that sells purple up is getting there main ingredient from a contaminated source.