To add to acropora's post, color variation and change among corals is still an inexact science, and it is still under study as to why and how corals change color the way they do.
While it's possible to maintain wild coloration of corals, most reefkeepers are not successful...
IIRC, Walt Smith (or one of those operations) claims that they've had success maintaining wild coloration under the proper intensity and spectrum of light... I believe 400w 20K Radium bulbs were having the best success... but you also get less growth, so it's a tradeoff.
Either the coral shifts color and you get good growth, or it maintains color and you get medium-to-low rate growth... I just take the 'box of chocolates' approach in my reef... just plop the coral in and see what it turns into down the road.
Are you supplementing the sunlight at all in your tank? (I assume so but thought it was a question worth asking....
).
I also suggest you try corals other than acropora as your first coral... they tend to be a bit pickier of water conditions than the
Montipora genus.
I will warn you in advance... SPS is more addictive than crack...