What I see is a rimless aquarium drilled and plumbed herbie style with a center overflow and a berlin style sump. Pretty standard stuff really. The 'silent down-flow regulated system with emergency overflow' looks and functions exactly like the 'herbie' style plumbing on my own tank so that's what I'll call it.
I wonder what market they're going after, I mean once the tank is no longer 'plug and play' and requires the owner to do research on items like the lighting, skimmer and return pumps how many of those same people will just buy a drilled rimless tank? I'm thinking the 'advanced hobbyists' that buys this one probably just likes the dimensions and the cabinet.
I'd like a coast to coast overflow also but I think the jury is still out on those riptide gyres. What I've observed from the riptide videos shows a very choppy water movement spitting water above the surface, a lot bubbles in the display and unwanted vortexes. The design isn't revolutionary at all, it's a squirrel cage blower in water.