My personal choice for heaters is Eheim Jager. They have been around forever and are a good solid aquarium heater. However, there are planty of other brands that will work well.
I'm not too big a fan of inline heaters because it's a couple of more connections and depends on the filtration system running.
As for placement, you want something that will fit in your sump. This gets the heater out of sight, and keeps a dangerous place for livestock out of the display tank.
When sizing a heater more is not better. Use about 2 to 3 watts per gallon of water, unless your keeping the tank in an unheated area in winter. Between all the lighting, pumps and so on SW systems tend to have a lot of built in heat sources. You might find that you don't even need a heater. Some have even found that they need a chiller more than a heater.